Longevity isn't about age - it's about cows achieving their genetic potential.

The average productive life of cows in the U.S. is 2.3 lactations but research shows that cows reach their greatest production potential in the third and fourth lactation. Enhance your dairy's profitability with Herd Health Profit Dollars^® index, designed to create cows that stay healthy, hassle-free, and exceptionally productive at every age.

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A healthy herd drives profitability.

Herd Health Profit Dollars^® (HHP$^®) index is the most comprehensive and measurable economic index in the industry. Created for farmers, by farmers, HHP$ prioritizes the traits that make the greatest impact. Boost mastitis resistance, lower incidence of other health challenges and breed long-lasting, healthy cows that improve cashflow.

Research confirms that high bulk tank somatic cell counts decrease milk yields, lower pregnancy rates and increase mortality.

Management is only one factor of cow longevity and health. With a mastitis incidence rate of 24.8% in U.S. herds, incorporating genetic solutions to safeguard herd health can have a huge impact on profitability. Use tools like Mastitis ResistantPRO^® to create cows that don't incur costly veterinary bills and add more dollars to your bottom line.

Athletic cows move with ease and score more profits for the dairy.

National statistics indicate nearly 17% of cows have lameness challenges each lactation. Create high-performance feet and legs to keep them moving to the goal. Defend your herd against lost production, depressed fertility and subsequent metabolic disease by incorporating Zoetis Lameness traits into your selection index. Step up herd profitability by creating a roster of healthy, trouble-free cows.

Fertile cows that breed back quickly are critical to your profitability.

The average cost of one day open ranges from $2 to $6 – apply this loss to your whole herd and low reproductive performance can greatly impact your bottom line. With Select Sires' genetics, you can reduce involuntary culling and achieve your operational goals by using sires that excel for daughter fertility.

Does your next class of graduates have the genetics they need to thrive?

Health is the foundation for calves to achieve their genetic potential and graduate to the milking herd. Research shows that U.S. dairies experience calf loss at a rate of 4 - 30%. In a world with limited replacements, boost completion rates and create robust heifers by incorporating calf wellness traits into your selection criteria.