Herds around the world are leveraging Select Sires' Herd Health Profit Dollars^® (HHP$^®) index to make genetic decisions.

Join Ethan Haywood, Select Sires genetic specialist, Aaron Gasper, owner of Lew-Max LLC, and Malissa Reed, CentralStar Cooperative genetic consultant, as they break down the herd's genetic strategy and discuss goals, cow longevity and sire selection.