Longevity isn't about age - it's about cows achieving their genetic potential.

The average productive life of cows in the U.S. is 2.3 lactations but research shows that cows reach their greatest production potential in the third and fourth lactation. Enhance your dairy's profitability with Herd Health Profit Dollars^® index, designed to create cows that stay healthy, hassle-free, and exceptionally productive at every age.